How to Completely Mismanage an Old-School Property

Let's say you have the rights to a beloved old-school rpg property. Say it's one that was hugely influential, and (albeit illegally) one of the first "third-party" D&D properties.

Lots of folks involved with old school D&D love this property, and use whatever material they can find from the seventies publications in their games. Recently, old school D&D has a huge rise in profile in the gaming community and there is a flood a new old school products for use with the older editions and their simulacra.

Why not release the beloved, old school property as an 800-page completely new rpg (presumably largely incompatible with old-school D&D) instead of compiling and cleaning up the exiting D&D-compatible material that people have been using for three decades and still use today and publishing it as a product for that community.

Also, I hate the logo.